NEWSUBSTANCE bring together artists from all over the world and design breathtaking events and ceremonies that are tailored to specific themes and individual client briefs. From a cast of hundreds performing opera on the side of a
skyscraper to Paul McCartney performing to over 300,000 people for Quebec City's 400th birthday celebrations, we are constantly achieving the impossible.
As a group we specialise in helping governments and corporate organisations around the world to deliver their message in the most creative way possible. We design and produce moments of history that create world wide PR exposure and provide our clients with
unparalleled access to some of the worlds’ biggest names.
Over the years we have designed some of the most important and high profile opening ceremonies and events the world has ever seen.
NEWSUBSTANCE has built up a reputation within the entertainment industry for designing one off shows that have amazed the world. NEWSUBSTANCE bring together elite performers from around the world to create the impossible. From a 60ft, aluminium falcon flying from a helicopter to performers submerged in thousands of gallons of water you can understand why our motto is ‘imagine if’.
Our skills at show design and execution enable clients to deliver stand out results. Whether it is a car launch for hundreds of corporate clients or an opening ceremony for millions of citizens, NEWSUBSTANCE will work with you from initial design to final delivery.
NEWSUBSTANCE is the company that the world’s greatest events come to for a wow factor. From the Olympics to the biggest musical artists today, NEWSUBSTANCE have designed for them all…
Consulted on Take That Progress Live 2011 helping to deliver a section of the creative.
Design and deliver a key element for the opening spectacular to mark the start of the Dubai World Cup.
Castrol Edge Show of Strength 2012
Devising and executing performance led creative to communicate the strength of Castrol Edge, the company's strongest ever oil.
Deliver three specific elements of the Meydan Stadium opening ceremony to mark the start of the Dubai World Cup.
Rod Stewart Live at Elland Road
Collaborated with International Entertainment Corporation in the creative and logistical delivery of Rod Stewart Live at Elland Road.
Esentai Mall Opening, Kazakhstan 2012
Design and deliver bespoke performance solutions to animate the red carpet for the VIP gala opening of Capital Partners' luxury Esentai Mall.
To design and execute elements of bespoke cirque with the theme 'twisted circus.
Recreate the Solar System over London's skyline to celebrate the launch of Sky 3D, Europe's first 3D TV channel.
Brief:
To design and execute the opening ceremony to launch the Port Ghalib Resort in Egypt and introduce Beyoncé to the stage.
Event Statistics:
9,000 VIP’s from across Egypt including members of the Government of Egypt.
“That was amazing, worth every penny and one of the best shows I have ever seen” Mohamed Samir, Projects Manager for Alkharafi Group
Outcome:
Merging cirque, pyrotechnics and performance NEWSUBSTANCE created an aerial tableaux incorporating two puppeted crane structures and two 9 metre, hand painted helium balloons with suspended acrobats. As the balloons swooped down from a height of 20 metres enthralling the audience, sixteen performers across the two crane structures executed a series of breath taking drops and fire routines all mixed to live music.
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Brief:
To design and execute an opening ceremony to launch the Deaflympics across two cities in Taiwan.
Event Statistics:
Shows in Taipei and Hsinchu; audiences figures exceeded 100,000. TV and media coverage across Taiwan
Outcome:
NEWSUBSTANCE designed and executed a multi disciplined, multi site performance based ceremony with a cast and crew numbering in excess of 100. The promenade concept played to crowds of thousands, building to a headline show that premiered the world’s first ever performance bungee jump against a spectacular of dance, aerial cirque and stunning set design.
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Brief:
Working as an integral part of the M-is team, design and deliver three specific elements of the opening ceremony to mark the start of the Dubai World Cup.
Event Statistics:
The event was attended by over 60,000 people and enjoyed a global television audience.
Outcome:
NEWSUBSTANCE unveiled the world’s first 60 ft aluminium falcon, which flew over the stadium fully illuminated with aircraft landing lights; a Pearl diver suspended from a 9 metre helium balloon, swimming through a sea of LED pearls in the hunt for the magical clam shell to present to HRH Sheikh Mohammed bin Rashid Al Maktoum and a display of fifteen stunt micro-lights, flying in formation each fitted with waterfall pyrotechnics that dived over the roof of the Meydan Stadium.
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We thought we would go into a little more detail on this project... Working with our production manager Andy Cotton at TAO Productions the structure was built in record time after more than two years of development. We had been experimenting with the concept of helicopter structures for some time waiting for the chance to build one.
When M-is indicated they wanted to create a flying falcon we knew exactly what to do. Measuring over 60 foot from wing to wing, the structure was hung just over 100 feet under a BELL helicopter to give the sense of unaided flight and lit entirely with aircraft landing lights. At a pre determined point in the show the tail of the bird was hydraulically lowered to create a crucifix style image over the heads of the audience.
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Brief:
To design and execute elements of bespoke cirque with the theme ‘twisted circus’.NEWSUBSTANCE devised a stunning bespoke, breakout show that knitted in with the expert choreography of the larger ESA live show. 9 ft, four legged stilted performers descended from the roof of the Roundhouse coming eye to eye with the audience before the finale that saw a spinning carousel hydraulically lowered from the roof. Collecting five performers this rose triggering a beautiful aerial performance high above the audience.
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Brief:
Engaged by creative agency Cake to recreate the Solar System over London’s skyline to celebrate the launch of Sky 3D, Europe’s first 3D TV channel.
Event Statistics:
9 helium-filled balloons ranging in size from 1m – 6m, 17-man crew and over 100 hours of work. Coverage included The Sun, The Metro and The Evening Standard…
Outcome:
NEWSUBSTANCE created 9 bespoke printed, helium-filled balloons, scaled with artwork representative of each of our 9 nearest planets. All internally lit and ranging in size from 1m to 6m they were floated above London’s Greenwich Observatory transforming the skyline to stunning effect.
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Brief:
Invited back for a second year to work as an integral part of the M-is team to collaborate and deliver a key element for the opening spectacular to mark the start of the Dubai World Cup.
Event Statistics:
The event was attended by over 100,000 people and enjoyed by a global television audience.
Outcome:
NEWSUBSTANCE developed and executed two bespoke 9 metre tall, internally lit giant puppets manufactured from an aluminium /
fibreglass mix. Each were suspended 1 meter off the ground from a 25 ton rough-terrain crane and animated using ropes by a ground based crew of 6 per puppet. These impressive ‘Alchemists’ fulfilled the spectacular’s narrative, top and tailing the parade for HRH Sheikh Mohammed bin Rashid Al Maktoum.
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Brief:
NEWSUBSTANCE were invited by the creative team (Production Manager Chris Vaughan and Creative Director Kim Gavin) responsible for Take That’s Progress Live 2011 to work with them on the realisation and execution of a section of the show’s creative.
Event Statistics:
Take That’s biggest tour to date breaking all previous records for ticket sales and the first time they have toured together as a five-piece since 1995.
Outcome:
Working closely with Kim Gavin NEWSUBSTANCE devised an ariel sequence that realised the iconic Progress album cover. With water pouring down the walls, this complicated, visual replication acted as the touch point for the emergence of all five members of the band on stage and the introduction of their hit ‘Flood’.
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Brief:
We were tasked by Group Partners IEC with creative and logistical support in the development and delivery of Rod Stewart’s only concert in the north of England – Elland Road, home of Leeds United FC.
Event Statistics:
Rod’s only concert in the north of England in 2011 and enjoyed by over 18,000 people from across the region. Helped to position Leeds United as a premier entertainment destination.
Outcome:
NEWSUBSTANCE oversaw the multi-agency production, load-in/out, build and backline for Rod Stewart reporting directly to IEC and working with TAO Productions.
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Brief:
NEWSUBSTANCE were invited by Bestival’s creative team to concept up an ariel light structure to compliment their Festival Finale.
Event Statistics:
Now in its eighth year with an audience of over 50,000, Bestival is a major player on the UK festival scene. Colourful and performance art driven it has built a reputation on creativity and imagination matching the quality of the music offering.
Outcome:
NEWSUBSTANCE designed and delivered a cloud structure assembled from over 300 1m, helium filled weather balloons. Each balloon carried pre-programmed LED lights inside allowing for a full sequence through a number of states. Floating over the crowd this beautiful, light cloud was a fantastic addition to the finale performance.
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Brief:
Flourish Creative tasked NEWSUBSTANCE with devising and executing performance led creative to communicate the strength of Castrol Edge, the company's strongest ever oil.
Event Statistics:
Set in Ukraine House, Kiev 'Castrol Edge Show of Strength' was a high profile event for over 300 of Castrol's most valuable customers. Held on the eve of the EURO 2012 Final it was the finale to their tournament support.
Outcome:
Managing an international company of over 30 artists, NEWSUBSTANCE delivered three set piece elements blending high impact cirque with innovative performance solutions driving the event's 'Show of Strength' narrative.
Heralding the start of the show and symbolising the rising sun and the dawn of a new era in Ukraine our 6.8m (diameter), helium filled balloon rose gracefully to the building's apex from which a beautiful silk routine was executed.
Capturing physical strength our extraordinary Colombian acrobatic troupe flew through the space in a series of dizzying lifts and throws embodying the essence and power of Castrol Edge's latest oil.
Underlining team strength the finale saw NEWSUBSTANCE deliver a human net rising up from the floor of the stage. Row by row twenty aerialists were revealed each costumed as projection screens onto which the EURO 2012 trophy was projected.
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Brief:
NEWSUBSTANCE were contacted by Quintessentially Events (QE) to design and deliver bespoke performance solutions to animate the red carpet for the VIP gala opening of Capital Partners' luxury Esentai Mall.
Event Statistics:
Over 1000 VIPs headed by supermodel Eva Herzigova and the CEOs of leading global fashion brands including Sachs Fifth Avenue, Louis Vuitton and Burberry attended the grand opening of the Esentai Mall – a luxury new retail offering in Almaty, Kazakhstan. Worldwide print and broadcast media coverage was secured.
Outcome:
NEWSUBSTANCE designed and delivered a Cloud assembled from over 300 1m, helium filled weather balloons. Floating high above the guests it provided scale and drama as it flew along the red carpet animating guest arrival. Suspended beneath in a swivel harness our aerialist executed a dazzling series of spins and turns, floating down into the crowd before soaring to heights of 25m.
In concert with the Cloud our troupe of sparkling stilt walkers executed ambulatory choreography mixing and interacting with guests. Towering over them our stilted performers ensured the steady flow of guests arriving on the red carpet.
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The International Entertainment Corporation has more than 30 years experience in contracting world class artists such as Paul McCartney, Beyonce Knowles, The Who, Shakira, Bon Jovi, Rod Stewart, REM, Kylie Minogue, Elton John and George Michael to name but few.
Our innovative team guide and advise stadium owners, governments, city authorities, resorts and global landmarks to establish strong presence in an increasingly competitive and ever changing market. Our negotiating expertise, industry knowledge and meticulous attention to the smallest detail ensure everything runs smoothly before, during and after the show. When good is not good enough, when it has to be great, talk to the International Entertainment Corporation
NEWSUBSTANCE Ltd
Part of the International Group
T: +44 (0) 845 257 9611
F: +44 (0) 870 622 1681
E: info@newsubstance.co.uk
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London, UK.
TW17 8AG
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