Rod Stewart Live at Elland Road

Delivering creative and logistical support for Rod Stewart's concert in Leeds

The Brief

We were tasked by Group Partners IEC with creative and logistical support in the development and delivery of Rod Stewart’s only concert in the north of England – Elland Road, home of Leeds United FC.

Event Statistics

Rod’s only concert in the north of England in 2011 and enjoyed by over 18,000 people from across the region. Helped to position Leeds United as a premier entertainment destination.

— Client

International Entertainment Corporation

— Location

Leeds, UK

The Outcome

NEWSUBSTANCE oversaw the multi-agency production, load-in/out, build and backline for Rod Stewart reporting directly to IEC and working with TAO Productions.