VW Automotive Launch

A big reveal for the latest VW product

The Brief

To design and deliver a unique reveal of the latest VW product at a large scale dealer conference and launch event at the GMEX in Manchester.

Event Statistics

Close to 500 guests enjoyed keynote addresses from key members of the VW team before being wowed by an evening of spectacular, innovative entertainment.

— Client

WRP / VW

— Location

Manchester, UK

The Outcome

Utilising our CLOUD – a large structure comprised of c.400 1m, helium filled weather balloons – we choreographed an ethereal aerial piece in tandem with our high skill silks artists.

At the finale of the key address the large LED screen opened cueing our CLOUD to burst into life rising high into the space before swooping down allowing our aerialist interplay with guests, encouraging them in Puck like fashion to follow her into the entertainment and drinks zone.

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