“NEWSUBSTANCE are a fantastically creative, energetic and solution focused studio. Having successfully worked together in Baku on the 1st European Games, we approached NEWSUBSTANCE to collaborate on the 44th National Day ceremony in Abu Dhabi. In a challenging environment the need for agile, proactive and creative partners was paramount and NEWSUBSTANCE tick all those boxes. Their ability to distill and develop a brief whilst remaining true to the overarching narrative is refreshing and their pursuit for creative excellence always shines through ”. 

Libby Hyland, Creative Director FiveCurrents

“When the client requested a large scale, formation drone show we immediately reached out to NEWSUBSTANCE to help us deliver this first for Meydan Stadium and the Dubai World Cup.” 

Fabrizio Audagnotto – CEO BALICHWS – MEA 

“I wanted to celebrate the Download Dog and build a proper piece of art to do that. The response from festivalgoers has been fantastic and vindication of our decision to create a new Download family member. NEWSUBSTANCE are a truly talented outfit – agile, creatively switched on and a pleasure to work with. Their pursuit of excellence in getting this project aesthetically right against tight deadlines and in challenging conditions was breath of fresh air. A huge thank you to them!.” 

Melvin Benn, Director of Festival Republic. 

“Spirit is a brave new statement for the city and sets a new and exciting precedent for both industry and the creative arts. We are proud to have this beacon of creativity and hope as part of the winter trail of art light and magic. NEWSUBSTANCE are a fantastic team who have gone above and beyond with this project in the pursuit of creative excellence. This is our debut activity with them and we very much hope to have the opportunity to collaborate again in the near future.”  

Karen Butler, Leeds Bid. 

“NEWSUBSTANCE’s versatile and innovative swarm drone technology is an exciting new addition to the live events market, opening up a broad scope of new possibilities from a client’s perspective. Their professionalism and attention to detail shone through and we very much look forward to working with them again soon.” 

Mike Wain – Executive Director, Action Impact

“It was a bold idea on our part and one that NEWSUBSTANCE executed with verve and passion and the results were everything we hoped for and more. Breaking the Guinness World Record live on the Festival’s final night delivered the perfect end to another great Bestival delighting and energizing festivals goers and Chic themselves as well as generating global media cut through. Thank you NEWSUBSTANCE for a job well done.” 

Josie & Rob da Bank  – Bestival.

“Falling Stars was a smash hit at this year’s Festival. We pride ourselves on offering new and exciting theatrical elements and they don’t come much more thrilling than this. I was torn between watching the Stars spin magically to the ground and watching the amazing reaction of Gardeners all around me. NEWSUBSTANCE delivered an extraordinary piece of work and we’re delighted that together we made a little piece of history.” 

Freddie Fellows, Festival Director for The Secret Garden Party.


“NEWSUBSTANCE devised a challenging and exciting concept for the PR launch of Miss Peregrine’s Home for Peculiar Children and worked hard to deliver it against a tight deadline and rigorous approvals process. Their pursuit of excellence in getting this project aesthetically and technically right was refreshing and we were thrilled with the results. A huge thank you to them!”

Leigh Debbage, Creative Director of Special Projects at Premier PR

— Who we've worked with

— Awards